SEO, a long-lasting way to increase traffic
Being visible on the internet is as important for big companies as for smaller ones.
SEO can take more time than SEA, but is long-lasting and needs to be measured.
You can have the most beautiful website ever, if no one can find you on Google, you will soon be forgotten.
In 2016, Google changed its algorithms over 1600 times. It is thus necessary to follow its changes closely.
SEO in numbers
of online experiences start on search engines
of users ignore commercial links
of local searches end up in stores
of users don’t go beyond the 1st results page of Google
of mobile searches bring an offline purchase
What's SEO, or Search Engine Optimization ?
Optimizing your website for Search Engines means setting up a whole bunch of techniques that will allow Google to better understand your field of activities, whether it’s a product, services, a blog or an informational website.
Give your company credibility and an overall consistency to Google!
The aim is to give Google as many information as possible : the more the Search Engine will understand what you are talking about, the better he will position your website on precise and qualified requests.
We will need to work on :
- The website’s structure and architecture
- The title tags
- Meta tags in general
- The creation of a good and interesting content
- The use of good keywords
- The images and their tags …