SEA, or how to get qualified traffic quickly
What's the difference between SEO and SEA ?
What is SEA ?
- In the Display network : Your ads will be sent to Google websites or Google partners and will appear as rich content ads.
- In the Search network : You will have to buy keywords, that will make you appear directly under the search bar on Google.
- In both of them.
AdWords is the fastest way to gain traffic on your website, but many companies spend a lot of money in non-efficient campaigns.
You will have to optimize your Adwords campaigns, think about your target, your keywords, optimize your budget … because Google doesn’t only take the bid amount in account.
The order of appearance on Google also depends on the “Quality Score” of your ad, itself depending on 3 factors :
- The relevancy of your ad
- The estimated CTR (Click Through Rate)
- The relevancy of the landing page
Google also takes into account the ad format.If you don’t know how to do you AdWords campaign, send us a quick e-mail, we can help you !
You can also follow one of our training courses to learn how to do it in a proper way.